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Cothas Coffee

Project: Academic

Team: Kanupriya Yadav, Paraz Sonowal and Shubhita Jain
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My Role:

  • Secondary Case Study Analysis

  • User Research, Interviews, and Analysis

  • Brainstorming

  • Facade Explorations

  • Tech intervention

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Timeline: 1 week, 17 October 2022- 22 October 2022

Overview

The aim of this project was to study a business, and its retail outlet and come up with a technology-based solution that benefits both the business and the user.

Coffee ATM- 3D Render

Key Solution

Cothas Coffee ATM is designed by taking the best design and tech features of its existing coffee Vending Machines- Milano Vending Machine and Fully Automatic South Indian Fresh Filter Coffee and Tea Brewer.

The Coffee ATM is designed to be fully functional with ease of use for the customer without any need for a barista for takeaway/ On the go purposes. It is designed to provide coffee at a touch of a button, integrated with Cash and UPI payment methods.

Tech intervention by Kanupriya Yadav

Customer Interaction/ User Journey

  • The user is provided with several coffee options to choose from which the user can select by pressing the button.

  • The digital LED screen displays the user selection and indicates the amount payable.

  • Users can then select the payment option from cash and UPI. Cash: Exact amount to be inserted in the cash inset. UPI: The QR code is displayed for the user to scan and pay.

  • Once the payment is processed, the user needs to take the cup from the cup dispenser and places it under the coffee dispenser.

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Research and Process

About Cothas Coffee

  • Cothas Coffee started by opening 2 stores in 1947 and now are a chain of 28 stores in the south of India.

  • Have both online and offline presence.

  • Their product assortment includes hot filter coffee, decoction, canned cold coffee and milkshakes, coffee beans and coffee powder, and bite-sized treats.

  • Cothas Coffee retail stores are strategically located in market areas, their target customers are lower middle class and above.

  • They cater to big businesses and have tie-ups with hotels and restaurants where they supply coffee and coffee vending machines.

  • Export is a major part of their business revenue, they also have retail stores set up in international markets the US, Australia, and Singapore.

Bestsellers

India

Singapore

Australia

Key Partners

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Competitor Audit

Competitor Audit by Paraz Sonowal

Store Visit

Customer Journey Mapping

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Additional Pain Points

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Design Brief

To redefine the user journey both in-store and takeaway of Cothas Coffee while increasing brand visibility.

Existing Store Layout

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Layout Design Explorations

The existing interior layout of the store was congested for the customers to sit and enjoy a sip of coffee.
As a result, we proposed the following layouts which could enhance the customer experience within the store.

Final Layout

Store Layout Designed by Shubhita Jain

Targetting various senses:

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  • Sight: Strong Visual Branding across all platforms

  • Smell (Aroma): Organic coffee fragrance in the store.

  • Taste: Authentic flavors of Cothas Coffee.

  • An experience designed with a sense of serenity, calmness, and community.

  • Well-designed layout, ample space with consistent brand language across stores.

  • Ambient lighting

  • ‘Grab and Go’ approach

Inspiration Board

Image Source: Google Photos

Image Source: Pinterest

Image Source: Gstatic

Inspiration Board by Kanupriya Yadav

Facade Ideation

Facade Design Explorations

Store Facade Designed by Kanupriya Yadav

Business Prospects

  • Consistent Branding across all platforms will create a strong brand identity, recall value for the customers and increase store visibility in the area thus increasing footfall/sales.

  • Integrating spatial layout will allow better mobility inside the store for the customers and increase the store occupancy thus allowing more customers to visit the store.

  • Since the coffee shop offers coffee via Vending machine, the tech intervention of the Coffee ATM for the “Grab and Go” approach will enhance the takeaway experience, attract customers and exponentially increase sales.

  • A one-time investment in Digital menu Kiosk would increase the store's visibility, the target customer will become aware and in turn, will increase the store's footfall.

  • Implementation of subscriptions and loyalty rewards would allow the business to leverage customer relationships to create a steady stream of income.

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